Apple’s Newest Release

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On September 21, 2018, Apple, the international technology giant, releases its brand new line of iPhones – the iPhone XS and XS Max. The new phones retain the design of the iPhone X, with the XS featuring a 5.8-inch OLED display, and the XS Max featuring a 6.5-inch OLED display, as well as stainless steel sides. Priced at a whopping $999 and $1449 respectively, these phones are no cheap purchase. This is all part of Apple’s carefully laid out plan to make the most money from consumers, and it appears to be working.

On August 2, 2018, Apple became the first company in history to reach the $1 trillion mark. This was almost 11 years after the release of the first iPhone. But how exactly does Apple keep its customers? With other competitors, such as Samsung, why do customers remain loyal to Apple?

How Apple keeps their customers

The first part of the answer lies in the software. According to Leo Sun, “once users begin buying apps and media from the App Store and iTunes, they are less likely to leave their purchases behind by switching to Android devices”. Furthermore, Apple has expanded its services to Apple Music, Apple Home, Apple Pay, iBooks, and Apple Care, to name a few.

With connected devices such as the Apple Watch, iPhone, and MacBook, users are able to sync data between platforms. Apple gives the ability to switch between devices while using the same application. Facetime and iMessage conversations can be continued from an iPhone to a tablet.

Every year, Apple rolls out new devices. This is where the “upgrade” theme comes in. By releasing devices with newer features and specs, it allows consumers to believe that their old device has fallen behind, and feel the need to upgrade to the latest one.

The Recent Changes

When the iPhone 7 and 7 plus were released, along came the dual camera. Users were now able to shoot in “portrait mode”, adding a “depth effect” to their photos of people. However, there was a catch. The only way to access this feature was to buy the higher end phone, the iPhone 7 plus.

Photo credit: Evan Rodgers/Engadget

The iPhone 7 also came with another (questionable) feature: no headphone jack. Apple advertised their AirPods at $159. The alternative (and cheaper) option was to use an adapter. This small cord, however, could easily be lost. One of these adapters would cost $10.

As previously mentioned, the iPhone X came with a full screen. As a result, there was no longer a home button.

Why the iPhone 6s Is the best Phone

Despite this phone being 3 years old, it is still the best phone Apple has released. This was the last iPhone Apple made with a lighting jack. Although the iPhone 7 has more features such as a “pressure sensing” home screen rather than an actual button, the iPhone 6s can still get the job done.

The only difference between the iPhone 6s and the newer ones is the slight improvement in chip, camera, and display. But with nearly a $300 difference, it’s really not that worth it.

In the end, the upgrade to the newest iPhone isn’t really worth it. You are still able to get similar features without having to pay the extra money. However, it demonstrates Apple’s ability to keep customers buying.

Featured Image via Digital Trends

About the author

Julian Yang is a boarding student from North Chelmsford, MA, and a member of the V form at St. Mark’s. He hopes to persue a career in aviation. Julian has been playing hockey since the age of 5, and is an avid Boston Bruins fan. He is a self-proclaimed foodie, flight sim enthusiast, and an iPhone photographer.

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